ROOK VANTAGESTRATEGIC INTELLIGENCE & ADVISORY
Deliverable preview /
WORKED EXAMPLE / FICTIONAL INPUTS

From a headline price
to a comparable decision.

A fictional offer comparison showing how evidence, assessment, and unresolved questions can be presented in a concise brief.

Demonstration only. All offer names, figures, and documents below are invented. This is not completed client research or a recommendation about an actual supplier.

♜ ROOK VANTAGEILLUSTRATIVE DECISION BRIEF

Two offers.
One comparable scope?

DECISION QUESTION / FICTIONAL SCENARIO

A business needs three market comparisons and an executive review. Which offer should it examine further?

OBSERVATIONS / FICTIONAL INPUTS
Invented offer terms for this example
InputOffer AOffer B
Advertised fee$9,000$6,000
Markets coveredThreeOne
Executive reviewIncludedNot stated
ClarificationsOne roundNot stated

Example inputs D1 and D2: invented offer sheets, created solely for this demonstration. No external source or actual supplier is represented.

ASSESSMENT / CONDITIONAL

The lower headline fee does not resolve the decision.

Offer A describes more of the requested scope. Offer B has the lower stated fee, but its price for all three markets and an executive review is unknown. Ranking total cost before clarifying those terms would be premature.

Confidence in this assessment: moderate within the fictional scenario. It rests on the stated scope differences; delivery quality and final negotiated terms have not been established.

INFORMATION GAPS
  • Offer B’s fee for two additional markets and an executive review.
  • Whether both offers use comparable research depth and deliverable criteria.
  • Evidence of either supplier’s suitability and availability.
NEXT STEP

Request a fixed quote for the same three-market scope from each supplier. Compare inclusions, exclusions, timing, review terms, and relevant work examples before selecting a provider.

This sample demonstrates a research structure. It does not establish that Rook Vantage has assessed these offers or delivered this assignment for a client.

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